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Mercadeo mensurable

Mercadeo mensurable

Universidad San Marcos
URI: http://repositorio.usam.ac.cr/xmlui/handle/506/641
Date: 2016

Abstract:

La medición es uno de los temas de mayor importancia en el mundo del mercadeo directo, el texto explora aspectos mensurables, tales como: aspectos a medir en una campaña, métricas para medir la efectividad de un plan de mercadeo, los KPI´s y ROI.

Description:

Measurement is one of the most important issues in the world of direct marketing, the text explores measurable aspects, such as: aspects to measure in a campaign, metrics to measure the effectiveness of a marketing plan, KPI's and ROI.

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