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Antecedentes del mercadeo directo

Antecedentes del mercadeo directo

Universidad San Marcos
URI: http://repositorio.usam.ac.cr/xmlui/handle/506/638
Date: 2016

Abstract:

El texto se introduce con antecedentes generales del mercadeo directo. Posteriormente se explora el mercadeo directo como parte de un proceso; también se aborda el mercadeo tradicional versus el mercadeo relacional, así como el proceso del mercadeo.

Description:

The text is introduced with a general background of direct marketing. Direct marketing is then explored as part of a process; traditional versus relationship marketing is also addressed, as well as the marketing process.

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