DSpace Repository

Ambiente de mercado

Ambiente de mercado

Universidad San Marcos
URI: http://repositorio.usam.ac.cr/xmlui/handle/506/620
Date: 2016

Abstract:

Explicación del entorno del mercadeo, se hace mención a las diversas fuerzas que rodean a la empresa y a las variables que conforman el microambiente externo de esta. También se aborda la identificación ambiental y su importancia desde el mercadeo.

Description:

Explanation of the marketing environment, mention is made of the various forces that surround the company and the variables that make up its external microenvironment. Environmental identification and its importance from the marketing point of view is also addressed.

Show full item record

Files in this item

Icon
Name: LEC MER 0060 2016.pdf
Size: 1.837Mb
Format: PDF
View/Open

This item appears in the following Collection(s)

Search DSpace


Advanced Search

Browse

My Account