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Canales de mercadeo

Canales de mercadeo

Universidad San Marcos
URI: http://repositorio.usam.ac.cr/xmlui/handle/506/584
Date: 2016

Abstract:

Lectura enfocada en brindar una aproximación a los canales de mercadeo, entre ellos: banners, marketing de guerrilla, colocación de producto, material P-C-D (POP), así como de los objetos comerciales y el packaging.

Description:

Reading focused on providing an approach to marketing channels, including: banners, guerrilla marketing, product placement, P-C-D (POP) material, as well as commercial objects and packaging.

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