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Concepto e importancia de la publicidad

Concepto e importancia de la publicidad

Universidad San Marcos
URI: http://repositorio.usam.ac.cr/xmlui/handle/11506/1155
Date: 2020

Abstract:

Antes de desglosar el concepto e importancia de la publicidad, se analiza el concepto de comunicación y su relación con la publicidad. Posteriormente, se estudia el término publicidad, explicando las principales diferencias entre relaciones públicas, promoción de ventas y la publicidad.

Description:

Before breaking down the concept and importance of advertising, the concept of communication and its relationship with advertising is analyzed. Subsequently, the term advertising is studied, explaining the main differences between public relations, sales promotion and advertising.

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