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Investigación primaria y secundaria de mercados
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Investigación primaria y secundaria de mercados
Obando, Adriana
URI:
http://repositorio.usam.ac.cr/xmlui/handle/506/825
Date:
2017
Abstract:
Se aborda el diseño de la investigación de mercados y las etapas preliminares del proceso de investigación.
Description:
The design of market research and the preliminary stages of the research process are addressed.
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LEC MER 0005 2017.pdf
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Mercadeo
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