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El plan de mercadeo: Tácticas

El plan de mercadeo: Tácticas

Universidad San Marcos
URI: http://repositorio.usam.ac.cr/xmlui/handle/506/663
Date: 2016

Abstract:

Se estudia qué es una táctica de mercadeo, así como la implementación, seguimiento y control del plan de mercadeo.

Description:

It studies what a marketing tactic is, as well as the implementation, follow-up and control of the marketing plan.

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