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Mercadeo de servicios

Mercadeo de servicios

Universidad San Marcos
URI: http://repositorio.usam.ac.cr/xmlui/handle/506/632
Date: 2016

Abstract:

Para comprender el mercadeo y su aplicación al sector de los servicios, primero se realiza un breve resumen de la historia de tal disciplina. Posteriormente se comenta acerca de los servicios y su relación directa con el consumidor.

Description:

To understand marketing and its application to the service sector, a brief summary of the history of the discipline is first made. Then the services and their direct relationship with the consumer are discussed.

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