| dc.contributor.author | Universidad San Marcos | |
| dc.date.accessioned | 2020-11-05T17:53:54Z | |
| dc.date.available | 2020-11-05T17:53:54Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://repositorio.usam.ac.cr/xmlui/handle/11506/1044 | |
| dc.description | A study of key concepts in the field of marketing is carried out, such as: market, key customer markets, cyber-market, meta-market and market segmentation. | en |
| dc.description.abstract | Se realiza un estudio de conceptos clave en el ámbito del mercadeo, tales como: mercado, mercados de clientes clave, cibermercado, metamercado y segmentación de mercados. | es |
| dc.language.iso | es | es |
| dc.relation.ispartofseries | LEC MER;0002 2020 | |
| dc.subject | Mercadeo | es |
| dc.subject | Segmentación de mercados | es |
| dc.subject | Cibermercado | es |
| dc.subject | Metamercado | es |
| dc.title | Conceptos y antecedentes generales: Parte II | es |
| dc.type | Objeto de aprendizaje | es |
| dc.type | Lectura | es |