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Universidad San Marcos
URI: http://repositorio.usam.ac.cr/xmlui/handle/506/621
Date: 2016

Abstract:

Exposición de algunas definiciones relacionadas con el marketing, de diferentes autores, tales como: necesidades, deseos, demandas, mercado, mercadeo, enfoques de trabajo en las empresas y segmentación de mercados.

Description:

Exposition of some definitions related to marketing, from different authors, such as: needs, desires, demands, market, marketing, work approaches in companies and market segmentation.

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