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Comunicaciones integradas

Comunicaciones integradas

Universidad San Marcos
URI: http://repositorio.usam.ac.cr/xmlui/handle/506/582
Date: 2016

Abstract:

Se exponen los medios de apoyo de las comunicaciones integradas, tales como la publicidad, la venta personal, la promoción de ventas y las relaciones públicas. Además, se aborda el marketing directo.

Description:

The means of supporting integrated communications, such as advertising, personal sales, sales promotion and public relations, are presented. In addition, direct marketing is addressed.

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