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Modelo y matrices de análisis estratégico

Modelo y matrices de análisis estratégico

Universidad San Marcos
URI: http://repositorio.usam.ac.cr/xmlui/handle/506/329
Date: 2015

Abstract:

Se exploran distintas matrices de análisis estratégico, entre ellas la de crecimiento-participación y la matriz atractivo del mercado-posición del negocio.

Description:

Different strategic analysis matrices are explored, including the growth-participation matrix and the attractive market-position matrix of the business.

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